vibrant marketing
Creative marketing solution for events
Specializing in brand experience, Vibrant is a Montreal-based agency known for creating creative marketing strategies. We are proud to have collaborated with the Vibrant team in bringing their ideas to life for various clients. Here are two projects we particularly enjoyed working on!
Project A
Tennis Canada
Rogers Cup in Montreal
Mandat
Create a giant tennis racket, into which visitors could place foam balls to create a design.
Description
In order to bring the idea of Vibrant to life, we spent hours at the drawing board. Once the plans were drawn up and approved, we did a detailed study of the materials that would work and allow our concept to take shape in reality. We decided on wire mesh and matching foam balls, then tackled the final design, which we painted onto the mesh. Finally, the Fuzion team took care of the delivery and installation right at the Rogers Cup!
Fun Fact
We found the 5,000 assorted foam balls at a magic prop retailer. The largest order of magic balls in history!?
Project B
National Bank
Rogers Cup of Montreal & Toronto
Mandat
Create a 3D effect allowing the client to visualize the words “tomorrow” (French version) and “LAB” (English version) when located at a specific location.
Description
We started this beautiful project with a brainstorming and drawing session. It was very important for our team to get the 3D right in order to get a wow effect. We then designed a wooden prototype. Once approved, the final structure was made of aluminum. Fuzion’s team was mandated to deliver and install it at Roger’s Cup, but this time simultaneously in Montreal and Toronto!
Fun Fact
The wooden prototype is now used as a coffee table in our warehouse. Nothing goes to waste!