Helping companies stand out at events with exceptional, high-performance booths is our specialty. We were particularly excited when Pharmascience, a leader in the pharmaceutical industry, approached us to completely redesign their trade show booth.
Founded in Quebec in 1983, Pharmascience has become a leading manufacturer of generic, branded and over-the-counter pharmaceutical products. The company serves Canadian and international markets, providing high-quality, affordable medicines. Innovative and forward-looking, Pharmascience is constantly seeking new ways to improve the health and well-being of patients around the world, while adopting ever more sustainable and environmentally-friendly practices.
A major challenge
Pharmascience kiosk was in urgent need of modernization. The old design no longer reflected the company’s prestige and ambition. The project was complex, as it involved merging a 10-foot module with an existing 20-foot one. The integration had to be seamless and aesthetically pleasing, while meeting the company’s functionality and durability requirements.
For this project, we worked closely with the Idylliq agency, which took charge of the design concept. The objective was clear: to create a beautiful, efficient and soothing kiosk, while highlighting the green shift undertaken by Pharmascience.
Here’s how we went about it:
1. Initial meeting and brainstorming with the custome
Our first step was an in-depth meeting with the Pharmascience team to understand their needs and objectives. This enabled us to align our visions and define the basis of the project.
2. Kiosk design
Next, we developed the general idea for the kiosk. It was essential that the design be both modern and in line with Pharmascience’s identity. To visualize the concept in concrete terms, we created 3D models of the kiosk. This step allowed us to fine-tune the details and ensure that all the elements fit harmoniously together.
3. Printing and manufacturing
Once the design was finalized, we moved on to printing and manufacturing. Each component was carefully produced to guarantee optimum quality and durability.
4. Exhibition logistics and transport
Coordinating the transportation and installation of the kiosk was a crucial phase of the project. We meticulously planned every logistical aspect to ensure a smooth and efficient installation.
5. Set-up and dismantling
On the day of the event, our team was on hand to assemble and dismantle the kiosk. Despite the added challenge of having to set up two booths for different companies at the PJC trade show, our team rose to the challenge brilliantly.
The redesign of the Pharmascience kiosk was an ambitious project that highlighted the synergy and expertise of Fuzion Marketing and our partners. The end result is a modern, eco-friendly kiosk, perfectly representing Pharmascience’s evolution and commitment to a sustainable future. This success illustrates our ability to manage complex projects and deliver tailor-made solutions that exceed our customers’ expectations.