Avène
A product launch in three locations
To celebrate the launch of its new products across Canada, Avène wanted to organize three events in Vancouver, Toronto and Montreal. The events had to take place within a few days of each other to maintain momentum on a national scale, which required rapid and precise logistics and organization. This ambitious project was achieved thanks to an effective collaboration between Bicom (ideation, concept), Idylliq (design) and Fuzion Marketing (production). We also worked closely with several local suppliers to ensure everything was ready on time.
The events, aimed at media and influencers, have been designed to be dynamic and interactive. Bicom had the innovative idea of creating game stations on the theme of cosmetics science, making the kiosks even more attractive.
Project
Three product launch events planning
Vancouver, Toronto, Montreal
Mandate
Fuzion Marketing had to organize the logistics for three events in the three cities within a few days of each other.
Process
- Initial meeting and brainstorming with the client: understanding needs and objectives.
- 3D Modeling: Creating 3D models to visualize concepts.
- Printing and manufacturing
- Design of skill games: development of interactive stations.
- Exhibition logistics and transportation: coordination of transportation and installation.
Fun Fact
All three product launches took place on private premises. This logistical constraint meant that we only had a few hours to set up the kiosks, making the coordination and efficiency of our team even more crucial.
Results
The launch of Avène products was a great success thanks to the collaboration between Bicom, the Idylliq agency and Fuzion Marketing. The three events took place without a hitch, the client was very satisfied with the result and the speed of execution.
